Always a Winner: Finding Your Competitive Advantage in an Up and Down Economy teaches business executives how to recession proof one's company in turbulent times. Executives learn to forecast movements and turning points in the business cycle and to use that information to implement a set of management strategies over the course of the business cycle that helps their companies build competitive advantage relative to rivals. In the process, business executives learn to recession proof their company in turbulent times. The book also teaches corporate executives how to build an organization through the transformation of its organizational structure and the introduction of a more business cycle sensitive organizational culture. Table of Contents: About the Author Preface A Big-Picture View of the Always a Winner Organization Chapter 1 Why Recessions Are More Dangerous than Any 10 Competitors Chapter 2 What Good to Great and Always a Winner Organizations Have in Common Chapter 3 What Are the Three Steps to Becoming an Always a Winner Organization? Chapter 4 How to Strategically Manage Through the Business Cycle Seasons Step I: Becoming Your Own Economic Forecaster Chapter 5 How (and Why) the Business Cycle Cycles Chapter 6 How to Forecast the Business Cycle in Four Easy Pieces Chapter 7 Why the GDP Equation is Your Most Important Forecasting Tool Chapter 8 Why Tracking the Consumer is the Ultimate Confidence Game Chapter 9 Why Taking the Pulse of Business Investment is as Simple as ISM Chapter 10 How Falling Exports Can Flatten an Economy in a Flat World Chapter 11 Why Uncle Sam is the Spender of Last Resort Chapter 12 How Do I Fear Thee, Inflation? Let Me Count the Ways Chapter 13 Why the Bond Market is Not a Casino Chapter 14 Why Forecasting a Recession is No Bull (Market) Chapter 15 How the Corporate Earnings Calendar Literally "Guides" Your Strategy Step II: Always a Winner Strategies through the Business Cycle Seasons Chapter 16 How to Recession-Proof Your Supply Chain Chapter 17 Why Cherry Picking the Talent Pool During Recessions is Your Quality Key Chapter 18 Why Countercyclical Advertising is the Best Way to Build Brand and Market Share Chapter 19 Why Companies Often Price Their Products and Manage Credit Exactly Wrong Chapter 20 How To Not Get Run Over by the Capital Expenditures Bandwagon Chapter 21 Why You Should Buy Low and Sell High over the Stock Market Cycle Chapter 22 How to Minimize Your Capital Financing Costs over the Interest Rate Cycle Step III: Building the Always a Winner Organization Chapter 23 Why Always a Winner Organizations Always Begin with a Strong Business Cycle Management Orientation Chapter 24 How Every Executive Team Can Boost Its Economic and Financial Market Literacy Chapter 25 Why a Facilitative Structure Must Follow Your Business Cycle Management Strategy Chapter 26 Why a Supportive Organizational Culture is Essential to Always Being a Winner Chapter 27 How to Protect Your 401(k) in an Up-and-Down Stock Market Concluding Thoughts Notes Acknowledgements Index

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