What It Is: A long-lasting, do-it-all eye shadow that s a stroke of genius just swipe and go. This budge-proof formula stays put for 8 hours. Who It's For: Women who want to get gorgeous eyes in one simple step. Why It's Different: Glides on lids tug-free and can be used to shade, define, smoke up and highlight eyes. Comes in subtle to eye-popping shades that last for up to 8 hours without creasing, flaking or fading (and it s completely waterproof).

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