About the Book- In today's fast-evolving digital landscape, Conversations that Convert is your essential guide to transforming your business through strategic content. This book offers a content marketing framework that is easy to implement and perfect to experience long term online success. It showcases how a well-executed content strategy builds long-term trust and loyalty with your audience. With the rise of digital consumption in India, now is the perfect time for Indian MSMEs to embrace content marketing, and stand out in a crowded market. From driving traffic to creating a community of brand evangelists, this book provides actionable steps and expert advice to help businesses thrive. This content marketing guide equips you with the tools to make informed decisions and achieve sustainable growth. Don't miss out-get your copy and revolutionise your marketing approach today! About the Author- Neha Tambe, with over 15 years of experience in content writing and marketing, has built a reputation for her expertise in inbound marketing, particularly for SMEs. Her ability to elevate brand visibility, coupled with a strong network of influencers and bloggers, makes her a sought-after professional. Neha holds a Master of Arts in Mass Communication and a Post Graduate Diploma in Journalism. She is a certified content marketer from Hubspot and holds a Professional Certificate in Digital Marketing from ISB. In 2021, she was honored with the prestigious Indian Achievers Award for Promising Start-up. Her startup Content Spire Marketing has been helping businesses and marketing agencies with content marketing efforts for over three years now.

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