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ABOUT THIS FIND
"Not another empty call for 'obeying the customer,' this book offers a comprehensive framework and approach by which the entire organization can learn to discover the end-result experiences that customers truly value, and then reinvent the business based on those discoveries." -Stephen A. Furbacher, President, Dynegy Midstream Services, Limited Partnership
Specifications
| Brand Name | Basic Books |
| Manufacturer | Basic Books |
| Item Type | Analysis & Strategy · Books |
| Shipping Weight | 581 g |
| Package Dimensions | 22.9 × 15.2 × 2 cm |
| Category | Books › Business & Economics › Analysis & Strategy |
| Category Rank | #1,035,526 in Books |
| Marketplace Rating | 4.7 out of 5 (8 ratings on the source marketplace) |
| EAN | 9780738201627 |
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