Tata Elxsi may not be the first company you think of when you think of the Tata group. However, as the highest valued Tata company, Tata Elxsi has been revolutionizing the world of electric vehicles by offering innovative solution in the area of electric energy and embedded product design. And it’s not just automakers ― Elxsi helps broadcast and communication companies design new-age set-top boxes, app frameworks and cloud services for Smart TV and OTT platforms. With a client base that includes the likes of Ford, Jaguar Land Rover, Nissan, Mahindra, Motorola, Comcast, Echostar, Panasonic and many more, Tata Elxsi has dramatically transformed itself from a company on the brink of bankruptcy to one of the most valued companies delivering consistent growth. What drives Tata Elxsi’s success? What has it done differently to transform itself from a highly debt-ridden company to an immensely successful organization benefitting shareholders, investors and consumers alike? What lessons can readers learn from Tata Elxsi in entrepreneurship, sales, marketing, strategy and many other management areas? This book is an attempt to answer these and many such questions to enlighten readers about a little-known but unique Tata group company.

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