LUMINOUS DETOX CLEANSER CLEARS ACNE AT THE ROOT: 2% Neem Extract (Azadirachta Indica) targets acne-causing bacteria and excess sebum at a concentration that actually works not just appears on the label. Ayurvedic antibacterial, precision-dosed for Indian skin facing heat, pollution, and hormonal stress every day. 1.5% LICORICE ROOT YOUR DAILY BRIGHTENING TREATMENT: Glycyrrhiza Glabra Root Extract carries Glabridin one of the most researched natural brighteners at 1.5%, the threshold where real pigmentation reduction happens. Most brands use 0.1–0.3%. ELAMRA Luminous Detox uses 1.5%. Fades post-acne dark spots and uneven patches with every wash. SULPHATE-FREE 4-PLANT SURFACTANT SYSTEM CLEANS WITHOUT STRIPPING: Coco-Glucoside + Decyl Glucoside + Cocamidopropyl Betaine + Sodium Cocoyl Isethionate the same gentle, plant-derived blend used by premium skincare brands globally. Zero SLS. Zero soap. Zero harsh chemicals. Skin feels clean never tight, never stripped. pH 5.0–5.5 BALANCED THE NUMBER MOST FACE WASHES IGNORE: Your skin's natural pH is 4.5–5.5. Most face washes sit at pH 7–9, disrupting your acid mantle and weakening your skin barrier daily. ELAMRA Luminous Detox is pH-locked at 5.0–5.5 so your toner, serum and moisturiser absorb better after every wash. CENTELLA + PANTHENOL + ALOE VERA REPAIRS AS IT CLEANSES: 3% Aloe Vera soothes post-cleanse sensitivity. 1% Panthenol (Vitamin B5) heals and softens. Centella Asiatica calms redness and supports barrier repair. Vitamin E adds antioxidant protection. Not filler barrier insurance built into your daily cleanser.

• pH 5.0–5.5 BALANCED THE NUMBER MOST FACE WASHES IGNORE: Your skin's natural pH is 4.5–5.5. Most face washes sit at pH 7–9, disrupting your acid mantle and weakening your skin barrier daily. ELAMRA Luminous Detox is pH-locked at 5.0–5.5 so your toner, serum and moisturiser absorb better after every wash.
• CENTELLA + PANTHENOL + ALOE VERA REPAIRS AS IT CLEANSES: 3% Aloe Vera soothes post-cleanse sensitivity. 1% Panthenol (Vitamin B5) heals and softens. Centella Asiatica calms redness and supports barrier repair. Vitamin E adds antioxidant protection. Not filler barrier insurance built into your daily cleanser.

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