The consumer mind is a minefield- a lesson marketers learn quickly as they make their way through this treacherous and confusing terrain. As a career market researcher, Shobha Prasad has had to learn this lesson many times over and her cartoons capture experiences all along this route, ranging from the strange and surprising to downright hilarious! Welcome to a hundred quirky takes on the corporate effort to understand and woo their audiences - marketers lost in data forests, left brained corporates bemused by drunken consumer decision pathways, and the sordid fate awaiting sad souls tasked with conveying bad news to senior management! It also captures the underlying sense of humour that helped people survive the COVID years, with cartoons created throughout that unique phase. Whether you work in the corporate or business world, are a marketing student, or just a student of human nature, you will find these toons insightful and relatable.

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