Guideposts is an essential management handbook for entrepreneurs and intrapreneurs. It is written with an objective to expose readers to a wide array of thoughts and ideas derived from Talk Shows with business mavens who have made a huge business and social impact. The book is a commentary on their experiential insights, wisdom, and knowledge on which the readers can ruminate on. This book is an attempt to cross-pollinate ideas and content generated across two platforms developed by the author: (1) Twenty-one The Senate Talk Shows held with more than twenty-one successful entrepreneurs and intrapreneurs, and (2) Intensive knowledge-based activities conducted in Mavens, a CEO Peer Group founded and managed by the author. These Talk Shows and this book are meant to serve as guideposts to help you navigate through your entrepreneurial/intrapreneurial journey. They are meant to make your approach more cerebral than visceral. All the learning captured through this book will help you evaluate and analyze your business situation in a more enlightened manner. After all, an ‘enriched’ business leader is more likely to take correct decisions and make correct choices. The book adopts a three-dimensional (3D) approach to present its content. Part 1 of the book doesn't merely narrate stories but extracts fantastic 'usable' management learning in the form of rich & informative essays. This makes it 2D. However what makes the book highly value-adding is its Part 2, which adds yet another dimension; thus making it 3D. Most management books are centered on large corporations. The content and references in this book is far more relatable to entrepreneurs. They also have a lot of local and regional flavor. Many references to contemporary Indian success stories – like DMart, IndiGo, MakeMyTrip, Zoho, Jaquar, Amrut, Paul John, and Amul – have been provided.

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