Did you know that nearly every investment scam ever perpetrated was easily detected and more easily avoided? While Madoff may be a criminal, the greater crime is that investors continue to be swindled for no reason. In How to Smell a Rat, Ken Fisher takes an engaging and informative look at recent and historic examples of fraudsters, how they operated and how they can be easily avoided. Fisher shows readers the quick, identifiable features of potential financial fraudsters. In this book, readers will learn the questions to ask when assessing a money manager and how to spot red flags, such as: Advisors who have direct access to investor's funds Complicated sounding strategies Showy displays, flashy titles or a fancy office Firms with numbers that seem too good to be true Managers with fees that are too low-Madoff didn't charge any fees, he just charged for trading There should be a premium for integrity. Asking the right questions and looking for the right setups goes a long way toward finding a firm that will protect your interests and your assets. Trusted financial expert and bestselling author Ken Fisher will help readers avoid would-be embezzlers Table of Contents: Acknowledgments Introduction Chapter 1: Good Fences Make Good Neighbors Chapter 2: Too Good To Be True Usually Is Chapter 3: Don't Be Blinded by Flashy Tactics Chapter 4: Exclusivity, Marble and Other Things That Don't Matter Chapter 5: Due Diligence is Your Job, No One Else's Chapter 6: A Financial Fraud Free Future Appendix A: Asset Allocation - Risk and Reward Appendix B: Same But Different - Accounting Fraud Appendix C: Minds that Made the Market Notes

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