Aalayam Selveer's Non Scented Nattu Mattu Thiruneeru(Desi Cow Dung Vibuthi · Bhasma · Viboothi) is made purely from farm fed Desi Cow Breed's Dung. It is 100% Pure and Natural with no artificial scents or chemicals added to it. We follow our ancient, traditional and sacred method of collecting, drying and processing the Indian Desi Cow Dung to make it as a Vibuthi(Holy Ash). Vibuthi/Viboothi(Sanskrit) or Bhasma(Hindi) or Thiruneeru(Tamil) is the holy ash/sacred ash made of dried desi cow dung cakes. It is a primary non milk output from the holy cow. Vibhuthi is the important symbol of every Saivite. It gives glory to one who applies it, protects them from ill health and negative forces, it has the ability to attract the higher forces of nature. Only a Pure Vibuthi can provide all these real spiritual benefits.

• Ash are of high quality for Pooja Purposes, grahapravesam etc. Bhasma or Udi is also called “vibhooti”, because it gives spiritual power. The Sanskrit word, vibhooti means ‘glory’ , as it gives glory to one who applies it, protection from ill health and negat
• Applying ash to the forehead is also said to keep you positive. It is said to block the negative thoughts from entering your head by acting like a gate.

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