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ABOUT THIS FIND
This book shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference.
Specifications
| Brand Name | Routledge |
| Manufacturer | Taylor & Francis |
| Item Type | Marketing · Books |
| Shipping Weight | 358 g |
| Package Dimensions | 21.4 × 14.9 × 1.8 cm |
| Category | Books › Higher Education Textbooks › Business & Finance › Marketing |
| Category Rank | #727,317 in Books |
| Marketplace Rating | 4.6 out of 5 (18 ratings on the source marketplace) |
| EAN | 9781138281080 |
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Delivery Sep 16 – Sep 23 to United States
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