Essential investment guide to perform sophisticated empirical analysis on long-term business qualityAn unparalleled practical training tool for investment analysis, On the Hunt for Great Companies: An Investor's Guide to Evaluating Business Quality and Durability helps readers move beyond one-size-fits-all "labels" for companies or investment hypotheses based on broad-level pattern recognition and instead start using a more thorough approach through sophisticated empirical analysis. Readers will learn how to assess all the essential traits of a good business, including passionate management, staying power, abnormal reinvestment options, low dependency risk, and others.This book is supported by a wealth of real-world examples, both contemporary and historical, detailed original illustrations, and true business stories and anecdotes from veteran investor Simon Kold. In this book, readers will learn about: Elements of intense and durable competitive advantage such as scale economies, switching costs, network effects, brands, proprietary resources, and value extraction Methods to formulate falsifiable test statements and empirically test those predictions, rather than relying on binary analysis that isn't measured on a scale Exclusive “Kold Nuggets” of investment advice earned by the author over his standout investment careerDetailed, sophisticated, and highly actionable, On the Hunt for Great Companies: An Investor's Guide to Evaluating Business Quality and Durability is an essential for investors of all sizes, in all industries, in both public and private markets.

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