A FABLE ABOUT SELLING4 Essential Keys that Accelerate ResultsFOUR KEYS ANYONE CAN MASTER TO ACCELERATE SALES IN ANY INDUSTRY, ANYWHERE. Why do salespeople with good products and services struggle to land sales? What makes them get discouraged, give up and miss their sales goals? With remarkable clarity, The Sales Diamond explains the fundamentals of selling through an easy-to-follow story and four simple-to-master sales techniques. Packed with real-life examples, practical tips and advice for turning prospects into new customers. THIS BOOK WILL GIVE READERS: • Quick, effective ways to get in the right mindset for any sales opportunity. • Actionable steps to change a customer’s resistance to your price and buy value. • Simple techniques for overcoming five closing traps and close more sales. MARK HOLMES is a top-performing sales closer, sales leader and entrepreneur. He consults, trains and coaches on differentiating from competitors, selling value and strategic account management. His insights have resulted in millions of dollars in new sales.

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