Walt Disney had a magic touch that no one could reproduce or imitate; it made the world of movies an enchanted empire. The Story of Disney is about two brothers and their animated dreams that went on to become a billion-dollar enterprise. From movies to theme parks, the Disney brothers – Walt and Roy – always tried to give their audience something new; something memorable; something big. Walt in particular was a man of innovation and is credited with many firsts in the motion picture industry – first-ever cartoon with sound, first colour cartoon, the animated feature film… to list but a few. Originally a film studio, the Walt Disney company is now involved in nearly every aspect of the entertainment world. This book is a roller-coaster ride through the legacy of the creator of many a dear cartoon and animated character of our times. JAICO’S CREATIVE COMPANIES SERIES explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

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