Isaac Newton was smart enough to discover gravity, but not smart enough to save himself from losing a fortune in the stock market. Warren Buffett and Rakesh Jhunjhunwala were not intellectual geniuses. Yet they became two of the most successful investors the world has seen. Success in the stock market depends less on intelligence and more on mindset — how you think, what you expect, and how you behave when things don’t go your way. Ticket to Stock Market helps you navigate your investing journey with clarity and a healthy dose of realism. Through simple stories, real-world examples, and everyday analogies, it explains how the stock market works and the psychological principles that shape long-term outcomes. If you’re starting out, this book helps you set the right expectations before you invest your first rupee. If you’ve already begun, it brings you back to the fundamentals that never change, acting as a steady anchor in an otherwise noisy world. The first part of the book breaks down the basics of the stock market using simple stories and relatable examples. It explains ownership, markets, brokers, IPOs, and long-term returns in a way that is accessible even to someone with no prior exposure to investing. The chapters in the second part focus on the psychology of investing. Through real-life cases and cautionary tales, the book explores why intelligent people make poor decisions, how fear and greed distort judgement, and why temperament often matters more than knowledge. These lessons apply just as much to experienced investors as they do to first-timers. About the Author: Prasad Lendwe, popularly known as Namaskar Prasad, is a leading voice in financial education in India. He is the founder of Ikashi Wealth, a wealth advisory firm, and the creator of the YouTube channel ‘FinnovationZ by Prasad’, which has over 2.6 million subscribers. Prasad began his investment journey in 2012. Over the years, he has helped make financial knowledge accessible to everyday investors. Since 2017, he has been actively teaching, mentoring, and guiding individuals toward informed and responsible financial decision-making. Through FinnovationZ, Prasad has educated over one lakh learners via structured courses and mentorship programs. In recognition of his work, he was honoured with the Responsible Influencer Award 2025 by the World Development Corporation. FinnovationZ also received the Award for Skill Development, presented by the Honourable MSME Minister, acknowledging its contribution to financial education and skill-building in India.

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