What if the secret to building a great business was to flip everything you think you know? In a world of business books that tell you to work harder, move faster, and compete more fiercely — Ulta Pulta dares you to do the opposite. Written by Aseem Srivastav, a Fulbright scholar, CEO, and India's first Conscious Business Coach with 35 years of leadership experience across 50 countries, this is the rare business book that blends hard M&A execution with inner transformation. Ulta Pulta is your complete guide to mergers and acquisitions, business turnaround, and conscious leadership — built for founders, CXOs, and entrepreneurs who want to scale without losing their soul. What you will learn: • The Acquirer Mindset — how to think like an investor-founder and identify the right acquisition target • How to run a full M&A process from first contact to post-merger integration • The ABCDEF Framework — a proven transformation system used to turn around loss-making and NCLT-bound companies • Deal structuring: cash vs stock vs earnouts, due diligence red flags, and funding strategies • How to prepare your company for a successful exit strategy • Why conscious leadership — not just strategy — is the real engine of business transformation For readers of: Good to Great (Jim Collins) · The Hard Thing About Hard Things (Ben Horowitz) · The Lean Startup (Eric Ries) · Dare to Lead (Brené Brown) · Start with Why (Simon Sinek) · Biology of Belief (Bruce Lipton) Why Ulta Pulta? "Ulta Pulta" means upside down — and that's precisely what this book asks you to do: flip the limiting beliefs about leadership, growth, and business success. Based on 4 real turnarounds — including lifting an NCLT-bound company and achieving 5x export growth — this is not theory. It is lived experience distilled into a practical playbook. Whether you are a startup founder eyeing your first acquisition, a CEO navigating distress, or a high performance entrepreneur scaling across markets, Ulta Pulta gives you both the strategic toolkit and the inner clarity to lead transformation with confidence and calm. This is a business book. And a leadership book. And a consciousness book. Most importantly — it works.

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