A practical manual for small business owners like you, who need to know what is happening in your business so you can make better decisions and get better results. It covers common issues and how to fix them, decision making, how the parts of your business interact, the importance of the Working Capital Cycle (juggling stock, people who owe you, cashflow, and people you owe), and so much more. There are useful tips, pitfalls to avoid and case studies about real small businesses. It helps make sense of the numbers, prioritise the ones you need to know, and shows you how to spot when things go wrong quickly and fix them. Use it to dip into whenever you need to check something but do look at A List of Common Issues and How to Fix Them. It points you to how to check that you are making enough money, that your customers are profitable, that you won’t run out of money and many more issues. Also read the Decisions section as this is about how you think about your business, rather than what you think, which help you make fewer mistakes and improve faster. You don’t need to be an accountant to grasp these basics, and you don’t have to do it all yourself. This book guides you through the important things to help you stay on top of your business.

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Common questions