About the Book Are you a market research professional stuck in reporting roles despite working hard? You’re not alone—and the problem isn’t your skills. It’s your thinking. This book reveals why smart analysts fail to transition into strategic roles, even after years of experience. It uncovers the hidden “thinking gap” that keeps professionals stuck in execution while others move into decision-making positions. You’ll learn how consultants actually think, how to move from data to decisions, and how to use AI as a strategic advantage—not just a tool. At the core is the P.A.T.H Framework, a practical model designed to close four critical gaps: P – Positioning A – AI Leverage T – Thinking Upgrade H – High-Value Contribution The book also includes a step-by-step 100-Day Action Plan to help you upgrade your thinking, build decision-level capability, and position yourself for high-value roles. If you want to move beyond analysis and start influencing decisions, this book is your starting point. About the Author Ankit Thosare, known as “The AI Consulting Coach,” is the creator of the P.A.T.H. Framework and founder of AI Consultix Path, a platform focused on helping market research and analytics professionals transition from execution-driven roles into strategic consulting careers. With over a decade of experience in market research and consulting, Ankit has worked on complex business problems involving market assessment, competitive intelligence, and go-to-market strategy. Through his journey, he identified a critical gap—professionals are trained to deliver analysis, but not to drive decisions. This realization led him to develop the P.A.T.H. Framework, a structured system designed to build consulting thinking, leverage AI as a thinking partner, and enable professionals to move from reporting work to decision-making roles. Ankit works closely with analysts who feel stuck in repetitive execution, helping them develop clarity, confidence, and the ability to influence real business outcomes. His approach combines structured problem-solving, consulting methodologies, and practical application to simplify complex thinking into actionable frameworks. His work is guided by one core belief: “The market does not reward information. It rewards those who can decide what to do next.”

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